Brand Essentials Video Series

Our Brand Essentials video series is a collection of helpful advice and tips for using the University Brand. If you ever question whether a logo, image or graphic meets brand standards, please reach out to Steph Hawes or Amy Ubelhor.

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"Introduction" on a background graphic of eagle wings

Welcome to the series

About 黑料网 logos

Academic mark usage

"Academic Dos and Don'ts" on a background graphic of eagle wings

How to use logos correctly

Athletic mark usage

"Athletic Dos and Dont's" on a background graphic of eagle wings

How to use athletic logos

"Color Palettes" on a background graphic of eagle wings

Primary and Secondary Color Palettes

"Backgrounds and Safe Zones" on a background graphic of eagle wings

Correct Logo Placement

"Fonts" on a background graphic of eagle wings

Academic and Athletic Fonts

"Archie Mascot Guide" on a background graphic of eagle wings

Archie Mascot Usage and Screemojis

"Archie Mascot Dos and Don'ts" on a background graphic of eagle wings

How to use Archie Mascot Marks

"Torch and Wing Elements" on a background graphic of eagle wings

Guidelines for correct application and placement

"Student Organization and Club Sport Logos" on a background graphic of eagle wings

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